Villa Natura is an organic products store born from a comprehensive branding and design process, aligned with values that promote more conscious and sustainable consumption habits.
Located in downtown Alajuela, Costa Rica, the store was envisioned as a space where ecological consumption becomes accessible through a wide variety of products. Its interior design reinforces this commitment: glass containers are encouraged over plastic, and wooden furniture is designed to have a second life after fulfilling its initial purpose.
The atmosphere invites introspection through the use of a dark background, which dissolves the physical boundaries of the space and amplifies the message Villa Natura seeks to share—living with greater awareness.

An organic store in Alajuela, Costa Rica, featuring glass over plastic, wooden furniture with second life, and a dark interior that invites reflection and conscious consumption.